Predictive Index - ANALYSIS: JOAN BERTA

Variation of "persuasive administrative/sales", Above-average energy level, expansive personality. A persuasive communicator, articulate, poised, stimulating and capable of projecting warmth and enthusiasm and of motivating other people.

A strong sense of urgency, shows initiative and has an independent, competitive drive to get things done; emphasis is on working with and through people and the organization as a means of achieving results.

Tends to understand people well, and while shows interest in them, is not unselfish. Basically uses the understanding of people effectively in motivating and persuading others to do what she wants them to do.

Impatient for results, is a confident and venturesome doer, a decision-maker who can delegate responsibility and authority, as well as details, and will work actively at building a strong organization with the kind of people to whom delegation of responsibility can be done with confidence. Applies pressure for results but in doing so tends to sell people rather than merely tell them.

In both management and selling this is a skillful closer, polished and flexible. At ease in making new contacts and self-assured with groups, there is a tendency to be selling most of the time. Gregarious and extroverted, has a stimulating impact on other people.

An ambitious, goal-oriented generalist, this person will rely on the team she builds for detail and follow-up on one hand, and for technical analysis and expertise on the other, while she leads as the team builder, motivator and mover. In delegating authority and responsibility, will tend to encourage and develop strong succession potential in others, more so than more authoritative managers.

Generates confidence and enthusiasm when selling, and when supported by sufficient practical, technical knowledge can sell many different kinds of things, although is quite well suited to the selling of intangible products or services.

Patterns are congruent - likes herself the way she is, unlikely to change.

An emotional, intuitive approach to problem solving, decision making.

Motivational needs include the need to achieve and get things done, the need for continual contact with other people, the need for variety, action and continual stimulation, and the need for freedom of action and expression.

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